Methods To answer the two research questions and test this hypothesis, the author gathered examples of influencer marketing from Instagram and YouTube and examined these media forms. As a result, the amount of time it takes to manage influencer marketing programs is ranked as one of the top challenges of 2018. Executive Summary The State of Influencer Marketing 2018 3 Key Topics: * Growth of Instagram partnerships in 2017 * Growth in times of FTC transparency guidelines * Industry demographics. Our annual Influencer Marketing Survey revealed some exciting findings this year, most of which suggest that 2019 will be a year of rapid growth and innovation for the influencer marketing industry. And influencers also shine when it comes to follower metrics and network effects. Fashion and Beauty are the leading industries for partnerships. Influencer Marketing More marketers are increasing their influencer budgets, and reporting that the quality of customers and traffic from influencer marketing is better than other sources. 83.9% of the #ad posts were posted by women. Influencer marketing is an increasingly popular form of marketing based on the concept that people are more likely to buy a product or a service influenced by the recommendation of an influencer. Influencer Marketing Statistics. I’ve also shared resources to help you take action in digital marketing and on social media platforms. Additionally, 89% of the marketers researched believe that Social Media Influencer can positively make a difference in how people feel about a brand ( Warthor, 2018) . Below are key influencer marketing statistics that help point to how well influencer marketing works: 80% of marketers find influencer marketing effective. Social influencers represent a type of third-party endorser who shapes audience attitudes (Freberg, Freberg, Graham, & McGaughey, 2010). The consumers continue to trust word of mouth versus other forms of marketing.” He further stated , “Being a key player in the industry, backed by the passionate team of experts, we are really optimistic that Influencer Marketing has the potential to grow manifolds in the coming years. Influencer Marketing Spending Share Among Agencies and Publishers in Mexico, by Social Media Platform, 2015 & 2016 (% of total) Download. Influencers gain popularity through their participation on social Influencer marketing is on the rise. 84.6% of sponsored posts were posted by women 4. 71% of marketers rate the quality of customers and traffic from influencer marketing as better than other marketing sources. Cheq, a cybersecurity company focused on the digital media space, recently released a report that found this type of fraudulent activity cost advertisers $1.3 billion in 2019 alone. While these statistics clearly show the growth in influencer marketing, they do not tell us whether it’s being done well. These considerations are following a thorough literature review where relevant literature on Influencer Driven Marketing, generation Z and the key variables Trust, Perceived Authenticity and Intention to Buy is discussed. Influencer marketing is the fastest-growing online customer-acquisition channel. The results reveal actionable takeaways for brands and agencies working to capture consumer attention via influencer marketing. In fact, according to new research from Mediakix, 80% of marketers find influencer marketing to be an effective strategy. A survey by Influencer Marketing Hub showed that 28% of companies consider influencer marketing to be the fastest-growing online customer-acquisition channel, leaving organic search, paid search, and email marketing behind. Imagine using a marketing method that does not guarantee huge returns-on-investments. consumer-oriented marketing as “the philosophy of enlightened marketing that holds that the company should view and organize its marketing activities from the consumer’s point of view”. There are many different ways and channels to use for influencer marketing. The benefits of influencer marketing over paid media are well documented. If you want your business to prosper, you need to rely on hard data and statistics. marketing, and what kind of communication theory is behind their influence. Influencer marketing is how people find products and buy products — 58 percent of people have actually purchased a product because of an influencer recommendation, in just the past six months. 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